The best way to describe what I offer is to begin with what I don't offer. Unlike many design professionals I DON’T do it all, so what I do is focused and excellent at meeting the needs of your business with quantifiable, measureable results. I've found that the most effective way to serve you is by coupling my expertise in online marketing with my experience in print and web graphics so that what we build is not only attractive but also effective! What we create together is a unique, engaging and inviting brand (company identity, website, blog, social media) that EXCITES interested buyers and gets them to respond (flashy isn’t always profitable) whether online or offline. Here’s a basic snapshot of my services:
Brand Development:
The core of Brand Excitement's brand identity service
is Brand Development. Many companies reach a plateau after a few years in business (and some even launch without a solid brand in place)and wasting dollars and hours trying to get the visibility that pushes them forward. To serve those needs brand development is offered at three tiers:
The Active Brand
This tier of development is for businesses looking to develop a simple yet buyer attractive brand in order to launch new services or revive their current offerings. It includes a logo, web design, business cards, stationary, custom color and font schemes, authentic tone of voice, product/service name (if needed) and a brand style guide. This entry level package allows your business to be active in the marketplace and ready for growth.
The Impressive Brand
For businesses already involved in offline and online marketing activities, this includes all components listed in The Active Brand, as well as designs for a Newsletter/Ezine, Blog, Brand Video Intro, and Social Media Customization. At this level, your business will be impressive, stand out and attract a more lucrative buyer in the marketplace.
The Explosive Brand
For businesses that require a premier identity including seamless online and offline integration the explosive brand includes everything listed in both The Active Brand and The Impressive Brand, plus online media ads (flash and static), text ads, print ads, an audio commercial (:15 sec), a video commercial/segment (:30 sec), a media kit and a robust marketing plan. At this level, your company will EXPLODE on the scene, stand out and be remembered.
Brand Support:
Every brand needs momentum,
and the way to gain and maintain momentum is by continually expressing and executing your brand plan. This support will assist you in the ongoing effort
to increase visibility and public engagement.
Strategy Session
This session is designed to guide you through the critical assets and changes needed to focus your brand on generating profitable results. We will review all of the elements of your brand including your company name and identity, your pricing, your target market, your marketing plan, competitive analysis, public relations efforts. At the end of the session you will have a solid overview of your brand and its execution, solid checklists for followup, and a plan for filling your marketing funnel.
Social Media Management
This is the most popular brand support service. Social Media engagement has quickly become a necessary portal for business but it grew so quickly and changes so often that most businesses simply don't have the time or the desire to learn how to leverage it for their business. If you have been standing at a distance from social media and intimidated, frustrated or overwhelmed by its implications Brand Excitement can be your "ghost writer." We'll do a weekly phone call with you, find out what your business is involved in for the week, pair it with relevant news and events in the industry and management your social profiles. The "voice" will be yours, but the work will be on us. The social engagement will be tracked and measured for fan/follower growth, click through response, comments/growth and visibility. To find out more about this robust service, give us a call.
Online Marketing
Marketing on the web ranges from no-cost to low-cost and over-priced. Often we see small businesses spend a lot on marketing, using tools such as google analytics or cost-per-click, or even running ads online or in newsletters. All of these tools work well, but only when you have a strong understanding of the market and what to expect. Most people are surprised when they find out a newsletter sent out to 10,000 only gets opened by half of them. We can prepare a simple and effective online plan, showing you where to advertise and how much to spend (and what to expect in the end!). Working with a budget of just a few dollars per day online advertising can be very effective.
Do you want to discuss which options may be best for you?
Give me a call right now at 1-888-YOU-BRAND
And as you're dialing, take a look at some of our recent projects here >>